If it wasn’t clear from my exuberant coverage a couple weeks ago, NASA PR completely rocked the tweetup of STS-129. Here’s an excerpt from a piece I had published today in Bulldog Reporter on what NASA did right — that any company can learn from and copy. A white paper with the 35 things that NASA did right is coming out shortly. Leave a comment or shoot me an email if you’d like to be on the mailing list for it.

If any of my #NASAtweetup tweeps are reading this, I’d love your input below on what YOU thought NASA did right in cultivating a community online.

“You may not have a spaceship, but your company has a fan base. Maybe they’re customers who
have relied on your product for decades and feel it belongs more to them than to you. Maybe
they’re engineers who appreciate how hard it is to create new kinds of paint—or improve the
flavor of Tastykakes. Maybe they’re investors fascinated with the countries where your company
does business. They won’t think of themselves as fans until they’re in a room with like-minded
people. They won’t think of themselves as members of a community until you bring them together.
And you can’t be accepted as a part of that community—reaping all the sales, visibility,
credibility and even free labor—until you get tweeting.”

Read the full article here.

(Originally posted on my other blog, SellingTomorrows.com, 12/8/09)