Posts Tagged ‘events’

File this under the category of “I need this, but didn’t know I needed it ’til now.”  Poken is a token (though it also works on your smartphone) that lets you touch a fellow conference attendee’s badge, or a brochure or just about anything else and it’ll download the relevant info attached to it.  With people, it provides links to all of their social networks.  With docs, it provides an electronic copy so you don’t have to carry it around.

What’s really neat is that it files things in the ORDER in which you encounter them.  So you have your social graph mapped onto your chronological one.  Sweet.

(tip of the hat to fellow Burson person Beth Torgersen for sharing this with me!).

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Next Tuesday, the Berkman Center is hosting Miriam Meckel who will be speaking about “drivers of online trust.” Teaser:

“While antecedents of online trust have been studied extensively from a marketing and information systems perspective very little is known about the role of corporate communication in online trust management. Our studies in this field based on qualitative and quantitative analysis (indepth interviews and standardized sampling) examine trust in online businesses distinguished by industries and business models. We identify 9 core drivers of online trust from a corporate communication’s as well as the user’s perspective and differentiate the contribution of the corporate communication function to these drivers. Communicating trustworthiness is more than luck of the draw. It is based on an approach of strategic communication based on premises that will become increasingly important in digital life.”

The webcast is at 12:30 and you can watch here. I had the opportunity to meet Miriam a couple years ago, and I’ll put it to you this way: I’m TOTALLY watching this thing.



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