A 2009 study by Google and Forbes found that a whopping “24% of C-Suite executives prefer reviewing business information via video…Among executives under age 50, 33% view work-related video daily, and 26% view work-related video several times per week. For the 50-plus age group, 11% view work-related video daily, and 18% view it several times per week.”

You can make the video experience for execs even better by adding captions.  This way complex terminology and rapid-fire statistics come through with ease, and for the executive who’s watching in an airport or doesn’t want underlings to think he/she is just watching TV, they can receive your intellectual capital with the speakers off.

Here’s the fun part…a kid made this easy video explaining how to add captions: