The words, thoughts and comments expressed on this blog are my own and don’t necessarily reflect those of my employer.
David Rosen, Senior Director, Corporate-Financial practice, Burson-Marsteller
Fusing social media, SEO and traditional media relations into integrated PR programs, David helps global companies grow revenues, lead industries and thwart reputational attacks.
He’s spent the past decade in the business-to-business world, specializing in B2B technology, institutional financial services and professional services. Following the rise of social media and explosion of communications metrics, he’s become an advocate for applying the scientific method to corporate reputation management.
Prior to joining Burson-Marsteller, David served as Chief of B2B Social Media at Makovsky and Company, setting strategy, creating products, training staff and executing social media programs for clients. He led traditional media relations teams for the Booz Allen Hamilton, Museum of American Finance, Arrow Electronics and the Commercial Spaceflight Federation accounts.
Previously, David was a Vice President at GCI Group, where he was the media relations lead for the Citi Smith Barney and Morgenthaler Private Equity accounts, and served as a member of the Dell and Capgemini teams. Earlier in his career, David was a Principal at Walek & Associates, where he led the financial technology practice which included the Dow Jones Indexes, Dow Jones Newswires, Clarium Capital, Rocket Racing League and AmberAlert.com accounts.
Recent speeches include the Bulldog Summit, PRSA-NY and guest lectures at NYU. His “Guide to Tweetups” was published as a chapter in Bulldog Reporter’s “The Future of PR.” David’s blog, B2BFormula.com, focuses on turning social media into a business science.
He serves on the Board of Directors of the Public Relations Society of America (PRSA) New York City Chapter, and is a member of the National Association of Science Writers. For eight years he served as a crisis communications volunteer spokesperson for the American Red Cross of New York.
David received his BA from SUNY Buffalo with a double major in Communications and Political Science.
Specialties
Public relations, B2B social media, Search Engine Optimization, media relations, crisis communications, institutional financial services, B2B technology, professional services, corporate communications.
Why B2B Formula?
From search engines to social media to online traditional media, we’ve finally got the data we need to apply the scientific method to public relations. The goal of this blog (in addition to having fun talking about B2B social media) is to find PR formulations that deliver predictable, repeatable results. In short, to turn social media into a business science. If you’d like to join the cause, email me at davidhrosen (at) gmail
