This infographic from DemandForce explores the altruistic reasons why customers write product reviews. What’s so interesting is that this altruism isn’t just about customers helping other customers, but extends to helping the companies, too. According to this research, three quarters of reviewers write the reviews “to help companies make improvements to their products and services.”
Question: Are these reviewers being altruistic in helping corporations, or is it simply a form of self interest — helping companies so that they ultimately help themselves? My brain says “we need more data to decide,” but my heart prefers to believe that people just want to see great products, period. We like to see something — anything — achieve its full potential. In short, I don’t think they do it to ultimately make better products, but rather, to satisfy the inner desire for art.