At least once a week, a colleague or a client asks me “who else has done X in social media? Or, “how have companies Y type of situation online dealt with it?”
For the last couple years I’ve been highlighting my way through social media books on the Kindle. Any time I see a case study I know could come in handy in the future, it gets saved with a note and a few choice keywords. I then use the desktop app’s search capability to find them when I need to.
Same thing with Evernote, but with stuff I read online. Any time I see something that a company’s done right or wrong, especially when it comes to responding to something that goes awry, it gets clipped and tagged with “case study” or “crisis.” There’s even a plugin for Chrome that searches your Evernote database when you’re using Google. For example, when I go to Google and type in “social media crisis” I get what Google thinks I want PLUS anything I’ve saved in Evernote with those keywords.
This morning I found myself wishing for a way to combine my Kindle highlights/notes with Evernote and found this how-to guide.
At last, one plugin to rule them all!
What tools do you use to keep track of case studies?