It’s been a lousy few days here at Burson. As the company has said, the Facebook thing was an isolated incident and not something that righty reflects the work of our 2,300 folks around the world. I work with a good number of those people, and I’m proud to do so every day.

The corporate chiefs have asked everyone to direct questions to them rather than to employees that don’t have any info. Why? Because there’s so much stuff flying around, the company needs to speak with one voice. Makes sense to me, and frankly, I’ve got a lot of work to do. I just wanted to make sure all of you knew I wasn’t going radio-silent and not living up to my end of the blogger-community relationship bargain. And for those that have sent those supportive emails, you’ve got my deep thanks.

If anyone DOES have questions, they can post them to the B-M Facebook page. The higher-ups have said they’ll answer as many as they can.

In the meantime, I’ve got a bunch more to cover in our B2B neck of the woods.

-David

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  • http://www.twitter.com/djlitten Dominic J. Litten

    Unlike many, I’m not naive to think this type of campaign doesn’t happen regularly. The indignity of those many is misguided.

    FUD/whisper campaigns happen everyday, especially in the tech world. This wasn’t a bad client, just bad execution.

    However, I am disappointed that a PR organization as large as B-M wouldn’t be more proactive to help their own reputation management.

    As fellow student of SEO, you — more than most — know that the lifetime of such a blunder has grown exponentially because of the sheer content being written and the way that content is indexed. With 2,300 employees, many with their own blogs and social channels, I would have encouraged those 2,300 strong to write about their own experiences at B-M. Show others how the organization really works. Get other clients on the record.

    Perhaps it’s not practical. Perhaps you want to do this but can’t comment on the matter.

    But I feel there is some real opportunity being lost here.

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  • Kent Huffman, SMM Magazine

    Thanks for your honesty and openness, David. That shows you ”get it” when it comes to handling uncomfortable issues on social media. Best of luck to you and your firm going forward. 

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  • http://b2bformula.com David Rosen

    I very much appreciate your thoughts, Dominic.

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  • http://b2bformula.com David Rosen

    Thanks, Kent. Onward and upward. 

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