It’s September and PR departments ’round the world are thinking about their plans for 2011.  Problem is, the templates they’re breaking out and the old documents they’re flipping through look like they’re from 1986.

So if your 2010 plan didn’t include social media — or worse, it did, but things didn’t go well — let’s take the next two weeks to upgrade it.  First up in this 10-post series?  Changing “Key Audiences” to “Our Communities.”

Here’s a preview of the upcoming posts, followed by a moment of nostalgic reflection with the trailer from Hot Tub Time Machine.

Monday: Changing “Key Audiences” to “Our Communities”

Tuesday: Upgrading the Message Bible for Social SEO

Wednesday:  Applying the Experimental Method

Thursday:  Living Corporate Values Online

Friday:  Five Additional Metrics