Via TechCrunch, an SEO expert captured video of a new feature Google is testing that updates search results in real time as you type.  It has to be seen to be believed.  I can just imagine being on the phone with a reporter, having a live chat on Twitter, or getting into an edit war on Wikipedia and the person on the other side of the line running searches based on each syllable I utter.  Talk about the integration of conversational marketing and search!  How many months (years?) do you think it will take for the PR industry to catch up?