One of my favorite thought leadership strategies in B2B social media is creating a community.  Now, that’s a bit of a misnomer because companies can’t really create communities, but they can tap what I think of as a “latent community” (a group of people that is a community but just doesn’t know it yet) and bring its members together in a way they never were before.

Socialware, a social media middlware company, has done just that by launching SocialTurns, “a new community for financial professionals to discuss social media issues, best practices and news.”  It’s in a pre-release state now, and I was lucky enough to be invited to try it out.

I’ve got a few invitations left, so let me know if you’d like one and I’ll send it.

Among the site’s features are blogs (every member can have one), event calendar, forums and profile pages.

But the killer app as far as I’m concerned is who they’ve invited to the party.

Namely PR, Marketing AND compliance, technology and financial services pros.  These are groups that desperately need to talk more with each other if Wall Street is going to get to the top of the social media mountain.

Sure there are LinkedIn Groups and forums that have been doing a yeonman’s work on the issue, and I’m sure they’ll continue.  But this topic is so big, so complex and so…worthy of discussion, that it needs its own full-blown home.

So that’s why I’ve joined and I hope you’ll do the same.

Visit SocialTurns