I’m thrilled to be invited to give a guest lecture at New York University’s Master’s program in public relations.  On April 7th I’ll be presenting two case studies to their social media class (taught by Laurel Hart @LaurelHart).  The first is on how blogger relations can be linked directly to generating inbound sales calls, and the second will focus on how tweetups can build an army of advocates for companies.  I’ll post a link to the materials presented the day after for students who want a copy or other readers interested in the content.

NYU’s MS in PR program is making significant contributions to the profession and I’m always excited to meet job/internship candidates from their roles.